Our Story!

A message from Lua...

Lua Comercio was established in 2010 in Angola with a bold vision to transform the pharmaceutical and cosmetic industries across Africa. Founded by a group of visionary entrepreneurs, the company aimed to fill a crucial gap in high-quality medical and cosmetic products. Driven by a commitment to excellence and sustainability, Lua Comercio embarked on a journey to deliver effective solutions that enhance health and beauty across the region.

  • 2010: Official Launch
  • Lua Comercio was officially founded, marking the beginning of a transformative journey in the pharmaceutical and cosmetic sectors.

  • 2012: Government Approval for Warehousing
  • The company achieved a significant milestone by receiving government approval for its warehousing facilities, ensuring top-notch standards for product storage and distribution.

  • 2013: Formation of the Newcesamax Group
  • Lua Comercio became a key part of the Newcesamax Group, a strategic move that expanded its reach and capabilities. The Newcesamax Group includes 35 distribution outlets and three manufacturing units specializing in pharmaceuticals, cosmetics, and IV infusions, bolstering Lua Comercio’s operational strength and product offerings

  • 2015: Regional Expansion
  • Lua Comercio expanded its operations beyond Angola, establishing a presence in Mozambique, the Democratic Republic of the Congo, Ghana, and Sierra Leone. This expansion solidified the company’s footprint across Africa.

  • 2018: Enhanced Distribution Capabilities
  • With a focus on operational efficiency, Lua Comercio enhanced its distribution network, reinforcing its position as a leading provider in the African market.

  • 2020: Commitment to Sustainability
  • The company introduced new sustainability initiatives, reflecting its dedication to environmentally responsible practices across all operations.

  • 2023: Entry into New Markets
  • Lua Comercio continued its growth trajectory by entering new markets, further strengthening its presence in the pharmaceutical and cosmetic industries across six African countries.

Overview

Lua Comercio, established in 2010, is a leading company in Angola's pharmaceutical and cosmetic sectors, dedicated to delivering high-quality products and services. The company emphasizes its commitment to innovation, sustainability, and ethical practices

Our Guiding Principals.

  • Quality and Compliance: We are committed to delivering products that meet stringent quality and safety standards. Our pharmaceutical and cosmetic products are rigorously tested and adhere to regulatory requirements, ensuring trust and reliability.
  • Sustainability: Our dedication to environmentally responsible practices sets us apart. From sustainable sourcing to eco-friendly packaging, we prioritize sustainability in every aspect of our operations.
  • Comprehensive Distribution Network: With 15 outlets in Angola and 35 under the Newcesamax group across multiple countries, we have a robust distribution network that ensures our products are readily available to our customers.
  • Innovative Solutions: We continuously invest in research and development to bring innovative products to market. Our focus on innovation helps us address emerging needs and provide cutting-edge solutions in both the pharmaceutical and cosmetic sectors.

Vision

Our vision is to be the leading provider of innovative and accessible pharmaceutical and cosmetic products in Africa. We aspire to set new standards in the industry by continuously advancing our offerings, fostering partnerships, and driving progress in both healthcare and personal care. We aim to be a trusted name synonymous with excellence, reliability, and sustainability.

Mission

At Lua Comercio, our mission is to deliver sustainable and effective medical and cosmetic products that enhance the well-being of our customers. We are dedicated to providing high-quality solutions that meet the evolving needs of the healthcare and beauty industries while maintaining a commitment to environmental responsibility and ethical practices.

Our Brands

New Cesamax is a leading African conglomerate in the pharmaceutical and cosmetics sector, known for its excellence in production and distribution. With 35 strategically located distribution outlets and three high-tech manufacturing facilities, New Cesamax provides top-tier pharmaceuticals, cosmetics, and IV infusions to meet the growing demands of the healthcare market. The group’s focus on quality, sustainability, and innovation has enabled it to create long-lasting impact and improve healthcare outcomes in several African countries.

What Our clients Are say

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